Affiliate
marketing is internet advertising that allows any individual or online
business to affiliate themselves with web site owners (known as affiliates
or publishers) using affiliate programs. Affiliates make money by
generating sales, leads and traffic for the Merchants business.
Note: Here
you don’t need to have a product of your own, own a website of your own or
have a sophisticated marketing tool.
Merchants who
sell goods and services online or seek other affiliate business activity
typically use one of the affiliate program commission payment models below:
Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the
Merchant. This payment structure is referred to as - cost per sale or cost
per acquisition (CPA).
Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants web
site. This payment structure is referred to as - cost per lead (CPL).
Cost Per Click (CPC)
A visitor to the Affiliates web site clicks on a Merchant's banner and
visits the Merchant's web site. This payment structure is referred to as -
cost per click (CPC).
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